From Discount-Driven to 10x ROAS With Consistent Scale

When Mobelia came to us, they were relying on discounts to drive volume and running traffic campaigns that didn’t convert. It wasn’t sustainable. They needed to scale paid acquisition without burning margin.

We took over all push marketing channels and rebuilt their paid strategy from the ground up.

The turning point came when we revamped their content. We introduced branded video ads that showcased the product in real settings and paired them with structured creative testing across Meta.

We ran full-funnel campaigns and scaled only what performed. No overproduction. No vanity metrics. Just consistent profit.

Over the last 18 months, Mobelia has generated over 24.6 million NOK in tracked revenue through Meta alone, with a 10.4x ROAS. That number held as we scaled.

At a Glance

• 24.6M NOK in Meta revenue
• 10.4x ROAS on Meta over 18 months
• From traffic campaigns to full-funnel conversion strategy
• No reliance on discounts
• Product-led video ads became the performance driver

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